Write The Future

Today, I came across this advertisement by Nike, which as usual, awesome. It is just full of stars, not just football ones but also Tennis' Roger Federer and Basketball's Kobe Bryant. Just looking at the huge cast excites me. For those who don't know football, you can just enjoy the action.


First, we get to see Didier Drogba running pass many players before his imminent goal was kicked out by Fabio Cannavaro. Cannavaro, already a celebrity now got even famous, with the video depicts him smiling broadly onstage.


Then, there is this second part, which is my favourite. Wayne Rooney was dribbling and his pass at the final minutes was intercepted by Frank Ribery. He then imagined his future which looks so loser and decided not to let that failure happen. He run half the field and tackled Ribery and the video follows the knighting of Sir Rooney and the booming of UK economy (as contrast to the fall earlier). Rooney hugged the Queen. LOLx Babies named after him, Federer losses a table tennis match against him. All just so funny.


The video then switch to Ronaldinho and his footwork on the pitch, transformed into an international dance step (like and imitate by fans) and also a Samba-robics exercise dance. Ordering is available through TV marketing and we get to see Ronaldinho's famous hand gesture, ringing the phone. Even Kobe Bryant does those steps when he basket a ball in a NBA match.


Following that is a passing to Christiano Ronaldo and it flashed to the future having a stadium named after him and a movie made based on his story. There is also a short Simpson part featuring Ronaldo. Back to the pitch, he was brought down in the penalty area and prepares to take a shot.


The video depicts the future of footballers which the World Cup could bring them and Nike, an excellent marketer as always, showed how their shoes can help these superstars fulfill their dreams.

Let's face it, only one will win the cup and Rooney won't be an Old Trafford groundsman if he did not win the Cup. It is also very less likely he will be knighted if he wins. Even he admit its, "Personally, playing football, I don't think you should become a "Sir", to be honest. There are other people doing things in the world who deserve it a lot more."


But, let's not forget about Devil's legend Sir Bobby Charlton, who was knighted 28 years after he help bring the Cup to England. As a supporter of England, I hope they will win the cup and let's see how it will affect the life of Sir Wayne Rooney.